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Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers
Rebecca Brooks
and
Devora Rogers
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Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.
Call Number
47 UNL reb
Author(s)
Rebecca Brooks
and
Devora Rogers
Publisher
Kogan Page
Collation
xx, 184p.; 23.5cm
Language
English
Classification
47 UNL reb
ISBN/ISSN
9781398603615
Edition
Release Date
2022
Topic(s)
-
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