- A single and comprehensive source for research and practice. An indispensable reference for managers and researchers
- Contributions from internationally recognized and well-respected experts
- Accessible chapters that progress from introductory to advanced levels
- Cross-disciplinary with chapters written by experts from different fields including marketing, operations management, and economics
- Useful for managers, provides an overview of the main topics in both theory and practice of pricing management, key pricing concepts, management practices, training new employees, cross learning from different pricing practices in different industries, and benchmarking
